My tasks and deliverables included a 1 minute + product demo and launch video for SymphoMe AI. This was inclusive of research, creative direction, storyboard development, illustration, motion design and assets. 

About startup

SymphoMe is a music education app that uses gamified lessons, interactive exercises, and real-time feedback to help learners improve musicianship. It supports preparation for certification exams like ABRSM (Royal Schools of Music) and works for learners and teachers. We worked on the launch video for SymphoMe AI, a new aspect of the digital platform which allows users to play music and learn with a new interactive AI feature that gives feedback on users’ practice performance.

Need

Product demo and launch video for SymphoMe AI, a new aspect of the digital platform which allows users to play music and learn with a new interactive AI feature that gives feedback on users’ practice performance.

My answer and process

After the discovery call, I started with style frames to preview the animation. The client provided feedback, a short symphony recording, AI correction notes, references and app screens. These were used to create the storyboard, script, and animation of the frames. The anticipated project schedule took 3 weeks to complete, from the receipt of all client materials to reviews, and final delivery.

Impact

The demo video shows SymphoMe AI, its features in action and serves as a polished marketing tool for investor and funding showcase, as well as to attract new users.