I was involved as the communications manager and responsibilities involved all round communications from social media content planning, campaign strategy, motion design and more.

About organisation

People and Planet First is a movement and verification system that promotes and recognizes enterprises prioritizing people and the planet over profit maximization. It's a global network of organizations working together to transform business and create an economy that benefits all, while respecting planetary boundaries.

Need

To scale a global movement that recognizes businesses prioritizing people and the planet over profit, the team needed a strong communications strategy and someone to manage the flow. I had to create consistent messaging, simplify project tracking through Notion and regular team meetings, and ensure everyone, from member organisations to local enterprises could engage effectively.

My process

As Communications Manager, I led the end-to-end comms strategy.
- I created a comprehensive communications strategy to guide the movement's messaging and outreach.
- Created focused content pillars to guide campaign decisions.
- Conducted strategic in-person planning sessions to establish clear timelines.
- Engaged stakeholders through timezone-accommodating meetings.
- Developed a content calendar to ensure consistent messaging.
- Created a comprehensive communications pack with multilingual assets for diverse audiences.
- Set up organized project tracking using Notion to streamline collaboration and ensure everyone was on the same page.

Impact

- 75% email open rate (approximately 2× industry average)
- Generated click-through rates 5× above industry benchmarks
- Drove hundreds of social media posts from verified enterprises
- Strengthened brand recognition and partner relationships
- Successfully established campaign framework for future iterations

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